Riding on the crest of the Korean wave

By Korea Tourism Organisation

With coastlines that exude luxury, UNESCO World Heritage sites speckled with volcanoes and the cultural phenomenon of ‘hallyu’ (the ‘Korean wave’) bringing South Korean pop culture into the Western spotlight, Korea has much to offer cruise tourists. Learak Park, Director of Cruise and Transportation at Korea Tourism Organisation (KTO), tells World Cruise Industry Review how it is reinventing tours to offer new themed excursions and passenger-tailored packages.

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